Saint Laurent

Since its creation by Yves Saint Laurent in 1961, the Saint Laurent brand has been a major player in luxury fashion. The brand's rich heritage is defined by its timeless elegance and modern, chic style, which has made it a favorite of celebrities and fashionistas alike.

The brand's founder, Yves Saint Laurent, was born on August 1, 1936 in Oran, Algeria. He began his career in fashion at age 17 when he joined Christian Dior's studio as Jacques Fath's assistant. In 1958, he became head stylist at Christian Dior until he left in 1962 to launch his own line of clothing that bears his name at the age of 26.

The brand's first collection was presented in the spring of 1966 and included models for men and women, including jackets, dresses and woolen coats cut in fine fabrics such as cashmere or mohair. The brand quickly gained popularity in high-end boutiques around the world thanks to its innovative concepts inspired by French fashion houses and trips to Japan and China, where Yves Saint Laurent traveled to local markets to find inspiration. inspiration needed for its collections each season.